Strategy & Performance

Episode 7 - The Risk of Brand Perception and Power of AI/NLP Driven Topic Modeling

Episode 7 - The Risk of Brand Perception and Power of AI/NLP Driven Topic Modeling

This week on Office Hours we'll be talking about brand, and the risk of brand misperception. What assurance do management and the Board really have that corporate marketing is speaking to the market in a way and cadence that aligns to corporate strategy and drowns out the competition? This is a good chance to think about risk management's role in marketing, and also a great chance to look at how AI-driven natural language processing can be used in a real-world, practical way... in this case to competitively benchmark natural language marketing communications to our strategy and competitors.