Episode 7 - The Risk of Brand Perception and Power of AI/NLP Driven Topic Modeling

This week on Office Hours we'll be talking about brand, and the risk of brand misperception. What assurance do management and the Board really have that corporate marketing is speaking to the market in a way and cadence that aligns to corporate strategy and drowns out the competition? This is a good chance to think about risk management's role in marketing, and also a great chance to look at how AI-driven natural language processing can be used in a real-world, practical way... in this case to competitively benchmark natural language marketing communications to our strategy and competitors.


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ABOUT SERIES
Office Hours is a work of passion to share strategies, technology ideas, and real-world stories that inspire governance, risk management, compliance, and audit professionals to live their biggest impact! Our channel is dedicated to delivering the best stories and strategies in developing GRC programs we've seen across 7,000 organizations in 140 countries around the world. In every episode we'll drill down on a topic that can help you level up - risk management, compliance automation, data analytics, next-generation auditing, robotic process automation, artificial intelligence, etc.

ABOUT ACL (Our Sponsor)
ACL is a Gartner and Forrester recognized technology platform for Enterprise GRC and Integrated Risk Management. Dan & Kevin run the teams that design and build that platform. https://www.acl.com

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